Welcome to but cute!

Inspired by the idea that our quirks are what make us special, we built a world that celebrates imperfection in all its squishy glory. Each but cute is perfectly imperfect, and is made to bring joy & comfort one squish at a time.

Our Story

Hi, I’m Mikey! I’ve always loved plushies, but they all felt mass-produced and lacking real meaning. I wanted to make something better — something that could remind people they’re perfect just the way they are. While navigating my own anxiety, I discovered how reframing our flaws can change the way we see ourselves. That’s when it clicked: what if, instead of hiding our imperfections, we celebrated them? That spark became but cute — a world built to remind us that being different is the best part.

  • Discover Quirklandia

    Every but cute comes from Quirklandia — a world powered by imperfection, where every emotion and oddity has its own charm. From Bellybrook’s cozy crew to Topsy Turvia’s chaotic creatives, each burro celebrates a different kind of wonderful.

  • Crafted with Care

    Every but cute plush is hand crafted with love, using the softest materials and the highest attention to detail. They’re meant to be hugged, squished, and adored for years to come.

  • Small Batch, Big Love

    Our plushies are handcrafted in small batches. That means every but cute is extra special and exists to be treasured, not mass-produced.

  • Join the but cute Community!

    Whether you’re joining the Club, showing off your collection, or sharing your story, you’re part of a community that celebrates the quirky, the heartfelt, and the perfectly imperfect.