about but cute ♡
a character universe for all of the ways we feel
we create characters people can see themselves in
some days you're anxious. some days you're grumpy, sensitive, overwhelmed, excited, awkward, or completely in your own world.
but cute turns those feelings into characters with personalities, stories, and a world of their own.
mikey schumacher
founder of but cute
why we made but cute
a lot of characters are brave, confident, adventurous, or larger than life, so we thought there should be room for the anxious ones, the sensitive ones, the grumpy ones, and the oddballs too.
every but cute starts with a feeling
the world
but cute is more than a cast of characters. it's a growing universe of places, stories and little experiences built around them.
we're building characters to connect with ♡
but cute is building a character universe for anyone who's ever felt a little different, a little too much, or just a little out of place.