about but cute ♡
a character universe where every quirk belongs
the simple idea
built from one soft belief
in a world that tells us to be calmer, better, tougher, or more put together, but cute is here to remind you that the parts you hide are often the parts that make you lovable.
mikey schumacher
founder of but cute
the cast
every but cute starts with a quirk
each character takes something people are told to hide and turns it into something to love.
the world
every feeling has a place
but cute is a growing world of characters, places, stories, and tiny reminders that you belong as you are.
find the part of you that is but cute ♡
take the quiz, meet the characters, or bring home the one that feels like you.