Brand Updates

Post #1

Title: We Did It — $61K on Kickstarter!

In June, we launched but cute into the world with our very first Kickstarter campaign. Thanks to our amazing community, we reached our goal in just 5 hours and went on to raise over $61,000!

That support gave us the confidence (and the funding) to bring Luna, Peeko, Claude, and Dulce to life as plushies. The first 2,000 units are officially in production, and we’re working on fulfillment so they can make their way to you later this year.

This was just the beginning! Thank you for helping us prove that imperfection really is worth celebrating.

Post #2

Title: First Production Is Underway

Our first bulk production run is officially complete: 500 each of Luna, Peeko, Claude, and Dulce. The toys are being inspected, packaged, and prepared to ship.

This is a huge milestone for but cute. After months of prototyping, testing, and perfecting the details (yes, even Claude’s claws), the characters are ready to leave the factory and begin their journey to you.

We’ll keep sharing behind-the-scenes as we handle fulfillment — from shipping boxes to stickers to the custom tote bags every plush will arrive in.